Just Checking In

My assistants and I have been very busy since the last time I posted. Most of the work has been along the I-95 corridor. We've been up and down so much I think we've put a groove in the road. A couple of trips to NYC, a couple to Philly, throw in some in Baltimore, one stop in Delaware, have been our MO for the past couple of weeks. Just trying to keep my head above water.

One project I wanted to share was one I recently completed for LIM College. Based in NYC, LIM specializes in majors pertaining to the fashion industry. In addition to working on their admissions photography through CCA, an agency out of Albany,NY, we were contacted to work on a series of NYC transit ads. The concept was "where business meets fashion". Real students and faculty were cast and asked to bring/wear apparel that epitomized the concept. In addition to the still shoot on white we shot video at the same time of certain subjects to be used in admissions pieces.

Everyone brought their own style and personality to the shoot. Some will come in with preconceived ideas of how they should look and others would just stand there with no idea. It's my job then to get them relaxed and to pull that uniqueness out while our "models" are standing in the sterile environment of a white background. I also wanted the experience to be stress free and fun since it was the first time posing like this for most of the subjects. In the end I think we shot twenty some subjects and all were fun to shoot. This is a sample of some of the ads.

Until next time......













Actual ad on the subway (thanks to Stacy Lautzerheiser, awesome designer) for snapping this shot.